The Challenge

Buying and selling used items online often involves a gamble. Platforms like social media can leave buyers unsure of an item's true condition until it arrives, creating a risk of scams and frustration. For sellers, managing sales across multiple platforms can be time-consuming and inefficient.

The Solution

Ratokunbo, a new e-commerce app, tackles these challenges by offering a secure and transparent marketplace for buying and selling a wide range of used goods, from clothing and electronics to machinery and vehicles.

A Bidding System for Fairness

Ratokunbo departs from traditional fixed-price models by employing a unique bidding system. Users place bids on desired items, and the first person to complete the checkout process becomes the proud owner. This "first-come, first-served" approach eliminates waiting lists and ensures a fair chance for all buyers.

Transparency Builds Trust

To foster user confidence, the product emphasizes transparency throughout the bidding process. Users are notified if an item is in multiple carts, creating a sense of urgency and encouraging faster purchases. Once an item is purchased, it's immediately removed from the platform, preventing confusion and double-sales.

Focusing on Existing Market

Ratokunbo understands the needs of users already familiar with selling on social media platforms. The app offers a more streamlined and secure alternative, catering to individuals who want to efficiently manage their used-item sales.

A User-Friendly Experience:

Understanding the importance of user education, I made plans to implement interactive walkthroughs that guide users through the bidding system and app functionalities. Additionally, A/B testing played a crucial role in shaping the user interface. Feedback received during testing led to a more modern and minimal design aesthetic, creating a user-friendly experience for all.